Welcome to Open Road Events

You expect your Special Event to have a dramatic impact. Whether you are the nation’s largest motorcycle manufacturer, an up-and-coming political candidate, or a non-profit civic organization - It doesn’t matter. Your event is your chance to show the world who you are. Open Road Events, Ltd. can help you do it.

Open Road Events, Ltd. is a special event management and production company providing flexible, full-spectrum event program consulting and production solutions.

Whether local or national, large or small scale production, public or private event – Open Road Events’ 25 years of experience providing custom-tailored Special Event production solutions creates unforgettable, unique, world-class events.
Our Capabilites
Open Road Events, Ltd. will work with your company or organization to create and execute comprehensive program solutions for your entire event or for specific event modules. Our specialties encompass every facet of event production and include: Event Design, Concepting and Consultation Strategic Planning and Budgeting Event Site Build-out Security and Traffic Control Community Liaising Utilities Coordination On-site Event Management and Production Restaurant and Marketplace Vendor Program Management Personnel and Volunteer Coordination Entertainment Programming and Production Sponsorship Acquisition and Fulfillment and Acquisition Creative Event Concepting Market, Risk, Industry Trend Analysis VIP and Hospitality Programs Parade Management Multimedia and Pyrotechnics Advertising, PR, and Media Relations Design and Production of Event Collateral Materials Open Road Events, Ltd. maximizes the impact of your event dollars by implementing innovative production strategies, results-oriented timelines, and proven project management. Our relationships with the best event professionals and suppliers in the country help make your event exceptional. Regardless of size or scale, our commitment to creating a successful event experience with cost-effective single source management will help you achieve a cutting edge event that meets and exceeds your expectations. Our repertoire of events includes public and ticketed gated large outdoor festivals and rallies (250,000+ attendance). These multi-faceted events demand integrated program modules and proven experience working with local entities including government, safety, and utilities. We have also produced a variety of medium and large scale corporate events including but not limited to grand openings, company anniversaries, owner loyalty events and other promotional events. Please visit our event portfolio to see a detailed list of our past events.
Event Portfolio
Events Blue Jazz BBQ RiverSplash! Festival Bastille Days Festival Milwaukee Riverwalk District RiverSculpture! Art Installation Red Bull Dragster Bay - Detroit Red Bull Fuel and Fury Milwaukee Art Museum Calatrava Grand Opening Milwaukee Rally Harley-Davidson Motor Company Anniversary Celebrations 85th, 90th, 95th and 100th Harley Owners Group Annual Rally Richmond, VA; Chattanooga, TN; Billings, MT Harley-Davidson Motor Company Open Road Tour Barcelona, Tokyo, Hamburg, Sydney, Atlanta, Dallas, Pomona, Toronto, Baltimore Miller Brewing Company 150th Anniversary Celebration Miller Brewing Company Holiday Lighting and Employee Party Downtown Management Group Holiday Lights Kick-off Show Downtown Employee Appreciation Week Cathedral Square Park Lighting Milwaukee River Challenge Senator Barack Obama, Governor Jim Doyle Political Rally, Milwaukee Governor Doyle Inauguration Snap-On Tools Open House and Thunder Ride
Contact Information Ed Hanrahan President Open Road Events, Ltd. 2025 N. Summit, Suite 107 Milwaukee, WI 53202 info@openroadevents.com

You expect your Special Event to have a dramatic impact. Whether you are the nation’s largest motorcycle manufacturer, an up-and-coming political candidate, or a non-profit civic organization - it doesn’t matter. Your event is your chance to show the world who you are. Open Road Events, Ltd. can help you do it.

Open Road Events, Ltd. is a special event management and production company providing flexible, full-spectrum event program consulting and production solutions. Whether local or national, large or small scale, public or private – Open Road Events’ 25 years of experience providing custom-tailored Special Event production solutions creates unforgettable, unique, world-class events.